4 step guide to gaining brand recognition

As a small business owner you need to wear many hats. To get recognition for your brand requires you to be researcher, marketer and PR guru, all rolled into one. Here we’ve outlined 4 simple steps that you can take to help get your brand noticed above the noise.

Step 1: Research, research, research

To stand out in a crowded marketplace you’ll need to do your homework. Brand research is the first step. Study the competitors and take notes. Most importantly understand the market that you’re a part of.  Remember Rome wasn’t built in a day so patience and resilience is key at these early stages.

Step 2: Define who you are

Once you’ve got a grip on your market the next step is to define your brand identity. Think hard about the image and personality you’d like to project. Your brand identity should be conveyed through your name, tagline, company logo and colour scheme. Start with a core idea that you want your business to represent and to embody, then base your identity around that. Perhaps most importantly is to identify what separates you from the competition. What makes you so special or unique? It might be hard to put your finger on it at first but it’s worth putting the time in to unearth that eureka moment.

Step 3: Develop a plan

Brand development begins with a good marketing plan and/or strategy.  But just as important is how you go about building a strong brand reputation. After all, word of mouth is king in the world of business and no amount of intensive advertising activity can change what the general public have to say about you.

Step 4: Manage your communications

Think about how you want to communicate with your customers. If you interact with a sunny deposition with those on your social profile, then your brand will be associated with this in the minds of customers.  Do remain consistent in your messaging, otherwise you risk confusing your audience. Always think customer experience and how your brand meets customer expectations. Think about how to respond to questions and feedback, both positive and negative, as this will help create the image of your company.

KashFlow is cloud based accounting software specifically designed to make managing your accounts easy, so that you can concentrate on the big matters, like growing your business.

As well as taking care of your accounting needs, KashFlow enables you to easily create professional invoices using your logo and even add cashless payments to enable you to get paid instantly. For a free no-obligation 1-2-1 demo just call the KashFlow on boarding team on  0844 815 5779.